WELCOME!
This blog is specially dedicated to all secondary school students out there!
You can acquire leading marketing skills, concepts, perspectives and relevant IT knowledge to become successful marketers.
What is offered?
- Knowledge and Skills
- Understand how marketing works
- Understand how companies creatively position their products or services to create the desired image and response from their customers.
- Receive practical training in marketing research, selling and sales management, marketing strategy & planning and multimedia development.
- Flexibility and Choice
- Offers specialisation in Marketing with a broad-based business education.
- Wide selection of elective modules in areas like Retail Management, Tourism Management, and Supply Chain Management.
Relevant and Realistic Training
- Opportunities to work on real client-based marketing projects
- Gain valuable work experience, both locally and overseas.
Challenges and Opportunities
- A final-year integrated marketing management project that requires you to develop comprehensive marketing strategies and programmes for a local company.
- Opportunity to take part in management and marketing strategy games to sharpen your competitive marketing skills.
- Overseas study tours and related overseas attachment to learn about marketing practices in other countries.
Retail Management
This option trains you in a variety of skills that will allow you to work in retail organisations or companies with e-Commerce functions in their retail operations.
What is offered?
Marketing Strategy Skills
- How to use marketing research and retail communications to support successful retailing?
- Modules that covers the following aspects:
Fashion Buying & Marketing
Retail Trends & Strategies
Merchandising Management Skills
- How to source for merchandise from local and overseas suppliers?
- Modules that covers the following aspects:
Retail merchandising
Visual Merchandising Skills
- How to create store displays?
- Modules that covers the following aspects:
- Retail Communications module.
Store Management Skills
- How to run a retail outlet?
- Modules that covers the following aspects:
Store Management module.
Flexibility and Choice
- Despite majoring in Retail Management, you will also receive a broad-based business education and will be exposed to Electronic Commerce through the Electronic Commerce Management module.
Challenges and Opportunities
You will participate in field trips to different retail stores and shopping malls.
You will get to experiment and put up creative display ideas at the Retail Place, a training facility to teach various aspects of retail operations such as merchandising, receipt of goods, inventory and space management, personal selling, payments and collections.
You will also learn computer software used by retail companies for Retail Communications and Retail Merchandising.
Logistics and Supply Chain Management
The Logistics and Supply Chain Management Option trains students to serve the needs of the supply chain and logistics industries, whose revenues contribute significantly to Singapore's economy.
What is offered?
Knowledge and Skills
- Understand the various aspects of logistics and supply chain management and the principles and methods involved in logistics and in the shipping of goods.
- An integrated approach to the diversified field of logistics and SCM industry through the various specialised modules available.
- Obtain hands-on exposure to industry relevant application software such as SAP, TradeNet, ShipNet and Warehouse Management Systems.
Flexibility and Choice
- Although you major in Logistics and Supply Chain Management, you will also receive a broad-based business education.
Challenges and Opportunities
- You will go on field visits to supply chain and logistics industries. Y
You will also work on interesting group projects and undergo industrial attachments in established supply chain and logistics-related companies.
International Business and Trade
This option has a broad-based and engaging curriculum provides students with a solid grounding in the core business disciplines and the requisite knowledge and skills of international business and trade to prepare students for careers in an international setting.
What is offered?
Knowledge and skills
- Good understanding of global affairs and a sound knowledge of international business and trade practices
Flexibility and choice
You can earn additional qualifications by pursuing either the Specialist Diploma in Applied Business Psychology or the Diploma plus Certificate in Software Programming and Applications.
Challenges and opportunities
You shall go on an Overseas Business Study Mission to witness and experience first-hand how international business and trade are being conducted, explore potential business opportunities and network with business people.
Opportunities to study overseas on credit transfer programmes in foreign universities go on overseas study tours and are attached to companies overseas during the Industrial Training Programme.
Advantage of this option:
Singapore is fast becoming a globally-connected economy. Many multinational corporations have set up their regional operations here and local enterprises have expanded overseas. They have high demand for candidates whom have sound knowledge in International Business and Trade.
Entrepreneurship
We are the first among the DBA courses to offer Entrepreneurship Concentration since 2005
Includes choice to pursue the Entrepreneurship Concentration in Year 3, which provides training in developing business ideas, writing business plans, etc, and opportunities to network and learn from entrepreneur-mentors.
Students will be given the opportunity to start and run their own businesses during the Entrepreneurship Practicum
Labels: major